Shanghai, January 16, 2017 — As a fun and festive way to celebrate its first-ever Chinese New Year, Shanghai Disney Resort has designed an exclusive new Lunar New Year merchandise collection with special holiday-themed offerings for guests of all ages. The novel merchandise line includes a brand new E-gift Ticket offering, New Year Lucky Bags brimming with big surprises for tremendous values, and Golden Rooster-themed items, including more than 50 never-before-seen offerings, available for a limited time only. The Lunar New Year Collection offers the season’s most creative gifts that are sure to bring joy to family and friends.
Following the launch of Shanghai Disneyland Gift Tickets in November, Shanghai Disney Resort has developed an innovative new E-gift Ticket offering. During Chinese New Year, the E-gift Tickets will be presented in special, electronic red envelopes, adding to the spirit and magic of the holiday celebration at the resort. The E-gift Tickets offer even more convenience for guests who prefer mobile and online purchases, and can serve as delightful presents for family and friends. The E-Gift Tickets are now available for purchase on the resort’s official WeChat account. To buy an E-Gift Ticket, guests can simply select the “ticket service” option in the resort’s WeChat account, and once the purchase is complete, can send a red envelope-enclosed electronic ticket directly to the recipient of their choosing – whether it is an individual or an entire family. Government identification of the recipient is not required at the time of purchase. Ticket-holders will need to provide their government identification through the official WeChat account before entering Shanghai Disneyland. E-gift Tickets are available now and will be sold exclusively on the Shanghai Disney Resort official WeChat account as a convenient and environmentally-friendly offering to kick-off the Year of the Golden Rooster.
* Shanghai Disney Resort has developed an innovative E-gift Ticket as a special electronic, red envelope-enclosed ticket for Chinese New Year.
The Lunar New Year Collection at Shanghai Disney Resort includes an abundant array of offerings for guests to choose from so they can find the perfect gifts for both themselves and their loved ones this holiday season. The brand-new Golden Rooster-themed merchandise includes 50 limited-time items including plush toys of Mickey and Minnie dressed in their decorative Chinese traditional attire, memorable New Year-inspired headwear, and exclusive New Year-edition outfits for the whole family, red envelopes, vibrant door decorations, pastry boxes, pins, headwear, stationery, home supplies and more.
During this joyous gift-giving season, Disney is also offering a limited number of a truly unique gift – the first-ever New Year Lucky Bag. The Lucky Bags will include the most exciting assortments of Disney merchandise and are a tremendous value to celebrate the Lunar New Year season. Guests purchasing the New Year Lucky Bag will have a chance to win surprise grand prizes including China Eastern Airlines flight tickets, Disney PhotoPass+, Shanghai Disney Resort Magic Passports, and much more. Whether guests are looking to surprise a loved one, or are looking for a surprise of their own, the limited New Year Lucky Bag is the ideal gift this Chinese New Year.